Use case
Power Sales Prospecting
Build and maintain outbound prospecting lists with accurate contact and company data.
The problem Sales development teams need a repeatable process for building targeted prospecting lists with accurate, compliant contact and company data.
Data you'll need to power sales prospecting
- Segmented company lists by firmographic criteria
- Verified contact details
- Enrichment for personalization signals
Recommended provider types
B2B data providersData enrichment/orchestration tools
Buying criteria
- Ability to filter/segment by firmographic criteria
- Integration with outreach and CRM tools
- Data freshness
- Workflow automation capabilities
Risks and compliance considerations
- Overly broad targeting reduces response rates and increases spam risk
- Non-compliant outreach can create legal and reputational risk
Mistakes to avoid
- Prioritizing list size over targeting accuracy
- Skipping compliance review for cross-border outreach
Recommended providers to power sales prospecting
Clay
4.3/5A go-to-market data orchestration tool that combines dozens of data providers into a single spreadsheet-like enrichment workflow.
data enrichment toolsb2b data providers
Lusha
4.2/5A B2B contact and company data platform used by sales teams to find verified business contact details and firmographic data.
people data providersb2b data providers
Kaspr
4.0/5A LinkedIn-focused contact enrichment tool that surfaces phone numbers and emails directly from LinkedIn profiles and Sales Navigator.
people data providersb2b data providers
RocketReach
4.0/5A large contact and company lookup database offering email, phone and social profile data for prospecting and recruiting.
people data providersb2b data providers
Frequently Asked Questions about Power Sales Prospecting
Should sales teams use one data provider or several?
Many teams combine a primary B2B data provider with an orchestration tool like Clay to waterfall across multiple sources and improve match rates.